Another month, another social media roundup. Unlike in other industries, January certainly wasn’t a slow month in the world of social media. Instagram, in particular, has been working on a range of highly-requested updates and features which are slowly beginning to roll out. TikTok and Twitter have also been releasing their fair share of features too. Let’s get into the February social media updates…
01. TikTok is Testing A ‘Repost’ Button
Similar to Twitter’s ‘retweet’ this feature will allow users to share other creators’ videos with their followers. The difference here, however, is that the reposted videos won’t appear on their feed. That is, once you repost a video it’ll only show up in your friends’ for you pageg rather than on your page too. If rolled out to all, this feature could provide brands and creators with a vast amount of additional reach for no extra input.
02. Instagram Expands Video Remix Option to All Videos
In a very similar vein, Instagram users can now Remix any videos on the platform, not just Reels. (It’s worth noting that creators can turn off the ability for others to remix their videos if they wish to.) This update, along with a lot of their other recent updates, really shows the emphasis Instagram is putting on video content and how they’re trying to emulate TikTok’s success. In fact, head of Instagram Adam Mosseri said “We’re going to double down on our focus on video, we’re no longer just a photo-sharing app” when asked what the platform had in the works for 2022.
03. Twitter Has Introduced Spaces Recording To All Users
Hosts can now record their chats, on both iOS and Android devices, and download them for future use. They’ll also be available for public playback on Twitter for 30 days too. Listeners will be able to see when a chat is being recorded and the host is able to stop recording at any time during the chat, should private matters be discussed or participants wish not to be recorded. For any creators or brands using Spaces, this is a great opportunity to cross-post your work and create sound clips for other channels.
Other social media news to be aware of in February:
- 6 years after removing it, Instagram is bringing back the option to have a chronological feed again. This change won’t automatically happen. Their algorithmic feed is still going to be the default, users will need to choose the chronological feed from their settings.
- Within Instagram stories, poll stickers can now have up to 4 options, rather than just 2. For anyone looking for a way to increase the engagement on their stories, make use of this!
- TikTok are currently working on an opt-in function that will allow users to see who has viewed their profile in the last 30 days. When switched on, users will also be able to see when you’ve viewed their profile too.
If there’s one thing to take from this month’s round of updates it’s that Instagram aren’t messing around. With TikTok dominating the social media space, it’s clear they know they’ve got some keeping up to do. If you missed our first roundup of the year, here are January’s Social Media Updates.
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