What Is Email Marketing?

What Is Email Marketing?

Emails have been around since the 1970s, and whilst the general concept remains the same, the capabilities have massively increased. What email is being used for has also transformed. What was once a tool to send an ‘electronic letter’ has now become a multi-faceted instrument that can be used for many purposes and to achieve […]

Should You Be Using Copy Writing AI For Your Marketing?

Should You Be Using Copy Writing AI For Your Marketing?

Artificial Intelligence is without a doubt the next big technological game-changer. This is purely down to its universal application. No matter the area or industry, AI will most likely have the means to make your life easier. One recent, and little known, application is in content writing. Many tech companies now claim that their software […]