An internet connection is almost always expected by visitors in this digital age. Whether you run a bar, a dental practice or a car dealership, guests often bank on there being an internet connection to use when they arrive. Besides improving the customer experience you provide, your business can actually profit from offering Smart Guest WiFi to your customers. How? With WiFi Marketing…
What is WiFi Marketing?
In exchange for a free, secure internet connection, guests submit their email address or login with their social media accounts. Not only does this save you from having to give out your WiFi password to each guest, but, the information collected can be used for future marketing activities.
3 Ways WiFi Marketing Can Increase Your Revenue
01. Grow Your Social Media Following
Get your social media pages in front of your visitors. Once they’ve logged into your WiFi using their Facebook, Twitter or LinkedIn account, encourage them to engage with your page. This means they’ll never miss an update from you.
More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product (Global Web Index, 2020). Importantly, having a higher number of followers is a great form of social proof. If somewhere is really popular online, it’s got to be good, right?
So, when checking out your business, seeing that your social media pages are full of followers and engagement helps with brand image and may turn potential customers into loyal fans.
02. Increase Your Google Reviews
When potential customers search for businesses in their local area, how well do you rank? With our WiFi Marketing tool you can grow your online reviews helping you to get to that top spot in your local area. Why is this important? Well, 75% of 18-55-year-olds search for businesses online each week (Bright Local, 2019). You don’t want these potential customers going elsewhere…
So, how does it work? 24 hours after a guest visits, our Unaro Connect platform will send an email that contains a request for a review. If the customer has positive feedback, this will link the customer to an online review form. Whether you’re trying to grow your Google Reviews, Tripadvisor or Trustpilot, our platform can help you with this.
Should the customer have negative feedback, a private form is sent. This allows you to deal with their concerns promptly and accurately without tarnishing your brand image.
03. Build Your Email List
Once they’ve entered their details to access the WiFi, visitors can opt in to receive emails from you. Whether you choose to send out promotions and discounts, updated opening hours or personalised birthday messages, email marketing helps to keep you at the front of a customer’s mind. Unlike other forms of marketing, emails are far more personal. They can be personalised with the customer’s name and are delivered directly to their inbox. One study found that 59% of respondents say marketing emails influence their purchase decisions and just over 50% buy from marketing emails at least once a month (SaleCycle, 2018). Having a list of your customers’ emails is hence very valuable.
Now that you’ve heard how WiFi marketing can increase your revenue, our Connect page explains a little more about how it works. If you have any questions about this product, please don’t hesitate to contact us!