The festive period makes up a significant part of any marketing calendar. Whether you own a brick-and-mortar business or an e-commerce store, creating engaging Christmas marketing campaigns is a key way to increase your business’ success at this time of year. Looking for some tips to help you with your Christmas marketing this year? Let’s get started…
The Ultimate Christmas Marketing Guide
– Schedule the bulk of your messaging ahead of time
Whatever business you own, the last few weeks of the year are set to be very busy. Create your messages in the quieter time now and schedule them. Free up more time in December, whilst still sending your emails at the most optimum time. Getting ahead means you can not only focus on better servicing your customers, but take some time to relax too.
– Create unique offerings just for the Christmas period
Christmas is the season of giving, and people are often looking for more personal or unique gifts for their loved ones. Creating specific experiences or packages for your business is a great way to capitalise on this. For example, rather than a gift card, restaurants could also sell tickets to themed evenings, cooking classes or ingredient boxes.
– Use a multi-channel strategy for the highest success rate
Your customers aren’t going to be active on every channel you use, all of the time. With a full inbox and a busy social media feed, it’s hard to guarantee that your comms will be seen 100% of the time. So, how do you get around that? Opt for a multi-channel strategy and distribute your message in many places. For example, by creating an email campaign, a social media post and some SMS messages. These don’t need to be sent at the same time by any means, but casting a wider net makes it more likely that your message will get in front of the right people.
– Personalise your messages to create more of an impact
At this time of year, our email inboxes are full of promotional messages from various companies. One way to help yours get seen is to personalise them and make them totally relevant to the recipient. By including the recipient’s name and segmenting your audience (meaning you’re only sending the email to those it’s relevant to) you can improve the likelihood of its success.
– Have all seasonal information front and centre on your website
Easily overlooked, adding all of your relevant seasonal information makes it easier for your customers to make purchase decisions. Knowing your shipping times and deadlines, or your opening hours over Christmas helps them to get the information they need in a matter of seconds. Then, should it fit with their plans, they’re more likely to enquire about a booking or make a sale as they know they’ll receive it in time.
– Launch specific paid advertising to really spread the word
A lot of digital marketing channels involve communicating with those already aware of your business. Paid media, however, is a great way to get your business in front of a new group of people. You can promote your business to those in your local area, those who are searching for your products or services, or those who have shown interest in your business previously. If you don’t normally allocate a budget for paid advertising, Christmas might be a good time to give it a go and see how your campaigns perform.
Here at Unaro, our easy-to-use marketing tools can help you create engaging Christmas marketing campaigns this festive season. Our email and SMS tools enable full scheduling and segmentation, meaning not only can you send your message at the right time, but to the right people too. You can also personalise your messaging in a matter of seconds, helping it to resonate with the recipient. If you’d like to hear more about our products or some free Christmas marketing advice from one of our consultants, enter the best details to contact you on below and a member of the team will be in touch.