With many different marketing channels available, knowing where best to invest your time and money can be a challenge. From Facebook adverts to direct mail, each form of marketing has its own pros and cons. SMS Marketing might not be the first thing you think of for promoting your business in 2020, but it is not to be overlooked. Due to the oversaturation of other platforms and hence the costs associated with them, sometimes it’s best to go back to basics. So, in this blog post we’re going to outline the benefits of SMS marketing…
What Are The Benefits Of SMS Marketing?
01. It’s a more personal marketing channel
Because the content ends up in a recipient’s mobile notifications – rather than in their spam email inbox or in a Facebook feed full of hundreds of posts – texts can feel far more personal. Linked to this, they can also be personalised with the receiver’s name unlike other mass campaigns. This leads the recipient to feel more connected to the sender.
02. SMS Marketing has a very high open rate
People often aren’t more than an arm’s reach from their phone and seeing that we pick up our phones an average of 58 times per day, it’s unsurprising that SMS open rates are so high. Research has shown that 97% of messages are read within 15 minutes of delivery – these open rates are unheard of for all other forms of marketing.
03. It’s very cost effective
Facebook, Youtube and Google Ads can easily spend hundreds of pounds a day. SMS Marketing, however, is a far more budget friendly option. At Unaro, texts are 6p each. When compared to the total revenue generated by an additional table of customers, a teeth whitening package or three additional eye tests, 6p is marginal. The return of investment is hence far higher than with other forms of marketing.
04. It gets straight to the point
Due to the 160 character limit of a text, only so much can be said. This saves you time when you’re creating it and your recipient’s time when they’re reading it. A short text with a snappy call to action is more converting than a long drawn out email that ends up in a spam folder. Also, where they are short, texts can be read in one go meaning there’s no ‘I’ll have a read of that later’ and getting forgotten.
05. SMS messages don’t rely on a smartphone or an internet connection
How you get in front of your customers can vary depending on their demographic. A cocktail bar might find that Instagram ads are best for them, whilst emails might work best for those who are B2B. SMS marketing, however, is great for getting in front of everyone. It only relies on your customers having a mobile phone, not social media accounts, a smartphone or an internet connection. Hence, it’s best for those with a wide target audience!
With high open rates and low costs, it’s unsurprising that business owners are turning to SMS marketing to promote their businesses in 2020. Besides using SMS to promote your offers or services, texting your customer base during these uncertain times is a great way to build rapport. Whether it be to update them on your current operations or to let them know you’re there if they need you, utilising SMS marketing has never been more beneficial.
Interested in getting set up with SMS marketing for your business? Simply fill in the form below and a member of our team will be in touch shortly!