Black Friday is right around the corner… How are you telling your customers about the deals and offers that you’re going to be running? Whilst you might have a great offer, if people don’t know about it, it’s not going to generate huge results. So, in this post we’re going to run through five different ways to market your Black Friday promotions to help boost your sales this Friday 27th! Included in this guide is also a pro and a con of each option, to make deciding a marketing strategy that little bit easier…
5 Ways To Market Your Black Friday Promotions
– Email Your Mailing List
Sending out Black Friday offers by email is by far the most popular option. It’s quick, the information goes straight to the recipient’s inbox and open rates can be tracked. Emails are easily brand-able and can also be personalised with the recipient’s name to help them feel more individual.
Pro: Easy to set up and send, there are many templates available online.
Con: Very popular, easy to get lost amongst the other offers and be forgotten about.
– Publish Social Media Posts
Those who follow you online are clearly already interested in your brand. So, promoting your offer(s) to them is likely to generate interest. In the week leading up to the big day, post on your social media letting people know the promotions you have planned. You might choose to run a countdown to Black Friday, with posts each day updating people on offers and promotions. Alternatively, you could post links to offer pages on your website, or create an eye catching graphic explaining your offer.
Pro: Posting on social media is free.
Con: There is limited reach as it depends on your company’s engagement rate and follower size.
– Get Stuck Into SMS Marketing
Short, snappy texts are great for getting the message across. With 97% of texts opened within 4 minutes, SMS Marketing is an ideal way to get your message seen by a large percentage of your customer base in a short period of time. They’re quick to create and send making them perfect for any last minute deals, offers or promotions!
Pro: Extremely high open rates
Con: Limited to 160 characters, message has to be kept concise.
– Add Banners, Pop-Ups and Pages To Your Website
Interest everyone who visits your website with your upcoming offers and promotions. You can then link to these pages on social media, within emails or in SMS messages. Whilst website pages are a no-brainer for those in e-commerce, they also shouldn’t be overlooked by businesses in other sectors.
Pro: Everyone who visits your website will be in the know.
Con: Can be technical for those who aren’t website designers.
– Invest In Paid Advertising
Looking to make a huge impact this Black Friday? Paying for your promotions to reach a whole new audience on social media can be a great way to boost sales. Whilst it can initially be very daunting, once you get the hang of it, the results you can see from paid ads are enormous.
Pro: Reach a huge new audience based on interest or location targeting
Con: Requires a budget and previous experience
So, there we have it, 5 different ways to market your Black Friday promotions this November. If you have any questions about anything we’ve covered in this post, don’t hesitate to contact us, we’d be more than happy to help! Here at Unaro we offer our own SMS marketing tool. So, if you’re interested in getting SMS Marketing set up for your business, drop your details in the form below and a member of our team will be in touch!